MTV found the perfect venue for highlighting the 2020 VMAs. It created a custom TikTok video highlighting iconic VMA moments to build hype among Gen Z and Millennials. The video ran in TikTok’s high-impact, 100% SOV “One Day Max” position. It definitely hit a nerve with more than 45 million impressions and more than 6.4 million tuning in for the annual awards show.
