Positioning what is undoubtedly its yearly tentpole event in a new and exciting way for distributors and their customers, Discovery Inc implemented a vast, multi-platform campaign that targeted major affiliates. Customizing their efforts with each affiliate resulted in featured placements, prizing, custom spots, and sweepstakes. The results: Shark Week 2018 delivered record-breaking ratings claiming cable’s #1 network across the July 29th premiere night.
