TLC built up Season 3 of “1000-lb Sisters” with a mix of dramatic and light-hearted creative assets to promote the journey of overcoming obesity to new audiences. The sisters tackle the challenge with heart and humor, which TLC captured with its “Life Gets Heavier” tagline. The campaign included extensive social media as well as on-air TLC spots and additional television support on Comcast, national cable, and in ABC’s “The Bachelor.”