Albertson is Disney’s resident data mastermind, working closely with her advertising clients to properly measure their ROI for integrations across the company’s linear, digital TV and radio businesses. She understands the art of examining insights and finding stories in those reports and studies she develops. An Advisory Board member of the ARF Young Pros and a member of “She Runs It,” Albertson never turns down an opportunity to help someone else wanting to enter the media industry. Albertson has been active in various research consortiums, offering her take on standards and the future of multiplatform video measurement. “A huge accomplishment for me has been seeing my thinking reflected in some of the decisions being made about this topic at an industry level.”
What has been your biggest professional accomplishment to date?
In the past few years since I’ve been at Disney, I’ve helped grow the amount of custom research we do with/ on behalf of our advertising clients and help introduce new solutions in how we approach. I like to think this has allowed us to strengthen our strategic partnerships and driven meaningful impact for brands. I’ve also become quite active in various research consortiums where we discuss standards and the future of multiplatform video measurement. A huge accomplishment for me has been seeing my thinking reflected in some of the decisions being made about this topic at an industry level.
What attracted you to this industry?
I’m inspired by the way media and entertainment brings people together and can be a catalyst for transformation and evolution.
Best piece of professional advice you’ve received?
“Life begins at the end of your comfort zone”; Jump two feet first into the projects that scare you.
Your favorite Snapchat filter?
Classic flower crown
How do you give back to your community?
I’m actively involved in a few professional organizations where I can work with young adults aspiring to work in media; I am on the Advisory Board of the ARF Young Pros and a member of “She Runs It” (formerly Advertising Women of NY). Outside of work, I’m also a huge animal lover and big supporter of the Farm Sanctuary organization and David Sheldrick Wildlife Trust.
What is your favorite app these days?
Marco Polo – It’s a great video-messaging app to keep up with friends and family!
How do you relax?
Sounds like an oxymoron, but I relax through a good workout!