Yong Kim
Senior Manager, Publicity, NBC Entertainment & Universal Television
Yong juggles the media campaigns for a plethora of TV shows from “Superstore” to “Bates Motel,” leading award campaigns for each of his shows is just one of his duties. One of his biggest campaigns was the celebration of the 100th episode of “Grimm,” complete with a massive decorative cake, celebrating Nov. 10 as “Grimm Day” and renaming a street in Portland. In other words, he knows has to get attention! Kim juggles other behind-the-scenes tasks, including handling the entire digital portion of the studio’s Emmy campaign this year. When he first wakes up, he tries “to catch up on all the entertainment trade websites in the morning,” he says. “You’d be surprised at all the things that happen while you are asleep!”
What is the one habit that makes you most successful?
The nature of my work is so public facing that I take extra precautions to think from all angles before I move forward with a business decision. I find it critically important to conceptualize the big picture while dissecting the situation into bits. I ask myself what the outcomes could be by just changing even one small factor in a given scenario. Even when I think I may have the best solution, I still like to ask my team for feedback to see if there are any loopholes with my thought process or if they also agree with my plan of action.
The first social platform or website you visit after waking up in the morning?
I definitely try to catch up on all the entertainment trade websites in the morning. You’d be surprised at all the things that happen while you are asleep!
Who has been your biggest mentor and why?
It’s really hard to pinpoint one specific person because my NBC and Universal Television family has been instrumental to my professional growth. Not only have they encouraged and supported me to implement creative publicity and marketing initiatives, they have taught me to be resilient, diligent and courteous. I have truly learned from the best!
