Using its colorful character and divas, WWE has raised millions for Susan G. Komen’s mission to find a cure for Breast Cancer. Leading up to National Breast Cancer month in 2013, the net sold #RiseAboveCancer branded merchandise, like hats, t-shirts and wristbands in the organization’s signature pink. The character of John Cena figured prominently in the campaign—not the first guy you think of when it comes to the cause, yet a passionate and charismatic figurehead for the campaign. WWE of course leveraged its live events and programs, as well as its massive social following, to promote the cause.

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Spectrum Reach Leans on Seamless Entertainment, Data

It’s no easy task filling the shoes of someone who spent nearly five decades in the cable world. That’s the situation Jason Brown inherited when he became the head of Charter’s ad sales unit Spectrum Reach

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