Using its colorful character and divas, WWE has raised millions for Susan G. Komen’s mission to find a cure for Breast Cancer. Leading up to National Breast Cancer month in 2013, the net sold #RiseAboveCancer branded merchandise, like hats, t-shirts and wristbands in the organization’s signature pink. The character of John Cena figured prominently in the campaign—not the first guy you think of when it comes to the cause, yet a passionate and charismatic figurehead for the campaign. WWE of course leveraged its live events and programs, as well as its massive social following, to promote the cause.

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Charter Puts Streaming Center in Video Rebrand

Charter is gearing up to rebrand its video packages to put an emphasis on streaming. The new branding is a logical next step in its Seamless Entertainment initiative that bundles linear TV with SVODs.

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