SVP, Marketing
Up and Aspire

Known as one of cable’s leading marketers of independent networks, McCoy has a well-earned reputation for being very creative and scrappy with marketing and promotion ideas that get maximum exposure on modest budgets. Her success can be seen in Up’s ratings growth, which is tied largely to marketing campaigns and awards related to NCTA initiatives. She will be a key player in building brand awareness for Up and marketing 60 original and world premiere movies, series and plays.

The Daily

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Friday–November 7

3Q Was Rough for Cable—What Happened?

The concept of cable companies struggling to spark consistent subscriber growth in the new age of media isn’t new. Nor is it surprising that an ultra-competitive environment has made it difficult to sustain momentum. But when the sub losses stack for companies and the industry at large, there’s an underlying sense of skepticism from analysts eagerly listening to earnings calls.

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