SVP, Marketing
Up and Aspire

Known as one of cable’s leading marketers of independent networks, McCoy has a well-earned reputation for being very creative and scrappy with marketing and promotion ideas that get maximum exposure on modest budgets. Her success can be seen in Up’s ratings growth, which is tied largely to marketing campaigns and awards related to NCTA initiatives. She will be a key player in building brand awareness for Up and marketing 60 original and world premiere movies, series and plays.

The Daily

Subscribe
Friday–December 4

Representation Matters: Fewer Women, People of Color on TV

Nielsen released its first-ever report of the television media landscape’s progress and gaps in on-screen inclusion.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up