Tchotchke | WE tv – Lie Detector

 We cannot tell a lie. We like this tchotchke. A key element of WE tv’s “Marriage Boot Camp” is the lie detector test that couples go through, so smart move to actually create one as a giveaway. How’d they do that? They found an existing lie detector test game and branded it with the show, featuring photos and quotes from the show. We love the “As Seen on TV” logo. The games were a huge hit at Real Screen, where people clamored for their own. WE tv put this smart tchotchke to full use also giving them away online to fans and mailing them to clients.

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Wednesday–October 8

Verizon Buying Starry

Verizon continues to look for ways to beef up its fixed wireless business, announcing Wednesday a deal to acquire fixed wireless provide Starry , which serves MDUs in Boston, Denver, L.A., NYC and D.C. Verizon

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