Tchotchke | WE tv – Lie Detector

 We cannot tell a lie. We like this tchotchke. A key element of WE tv’s “Marriage Boot Camp” is the lie detector test that couples go through, so smart move to actually create one as a giveaway. How’d they do that? They found an existing lie detector test game and branded it with the show, featuring photos and quotes from the show. We love the “As Seen on TV” logo. The games were a huge hit at Real Screen, where people clamored for their own. WE tv put this smart tchotchke to full use also giving them away online to fans and mailing them to clients.

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Ferguson On Deck at FTC

Current Republican FTC Commissioner Andrew Ferguson was tapped by President-elect Trump to lead the agency. He would replace Lina Khan , whose stance on mergers and an attempt to ban non-competes rankled

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