Brand Image and Positioning Campaign | Viewpoint Creative – AMC Life Imitates

Viewpoint Creative sifted through 250 pieces of real fan-generated content to create a powerful montage showing the breadth of AMC’s influence in pop culture. By tying together five professional photo shoots with fan contributions and infusing energetic music, Viewpoint’s “Life Imitates AMC” campaign resulted something that not only defined the brand but also led to a viral explosion of fan participation. It was also featured as a “Hot Spot for Promax BDA Brief and won Promax BDA’s “Reader’s Favorite Hot Spot of 2015.”

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Friday–May 3

Fubo Pricing Choice Shows Off Regulatory Hole for vMVPDs

At a time when regulators are attacking MVPDs for junk fees and forcing them to offer customer credits during carriage blackouts, Fubo is reminding everyone that vMVPDs play under a different set of rules.

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Jun 13
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2024 FAXIES Awards Nominations Are Open!
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