Brand Image and Positioning Campaign | Viewpoint Creative – AMC Life Imitates

Viewpoint Creative sifted through 250 pieces of real fan-generated content to create a powerful montage showing the breadth of AMC’s influence in pop culture. By tying together five professional photo shoots with fan contributions and infusing energetic music, Viewpoint’s “Life Imitates AMC” campaign resulted something that not only defined the brand but also led to a viral explosion of fan participation. It was also featured as a “Hot Spot for Promax BDA Brief and won Promax BDA’s “Reader’s Favorite Hot Spot of 2015.”

The Daily


FCC Order on DISH Designated Entities

The FCC made it official Monday, releasing an order on remand finding that SNR Wireless LicenseCo and Northstar Wireless are controlled de facto by DISH and thus ineligible for the $3.3bln in AWS-3 bidding

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