Brand Image and Positioning Campaign | Viewpoint Creative – AMC Life Imitates

Viewpoint Creative sifted through 250 pieces of real fan-generated content to create a powerful montage showing the breadth of AMC’s influence in pop culture. By tying together five professional photo shoots with fan contributions and infusing energetic music, Viewpoint’s “Life Imitates AMC” campaign resulted something that not only defined the brand but also led to a viral explosion of fan participation. It was also featured as a “Hot Spot for Promax BDA Brief and won Promax BDA’s “Reader’s Favorite Hot Spot of 2015.”

The Daily


NBCU Wants Olympic Gold

There’s a bit of irony that NBCUniversal couldn’t hold a live, in-person press event for the upcoming Winter Olympics in Beijing because of Omicron, but don’t take that to mean it’s unprepared for the

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