CMO & EVP, Marketing, BET Networks

Free is responsible for multiplatform campaigns and events that support the brand promise of “respect, reflect and elevate.” That includes the BET Experience and BET Fan Front, a day party that allows fans to interact with BET talent. She also launched the #De-EscalateDon’tKill campaign following the tragic killings of Alton Sterling and Philando Castile, which gave people a platform to share emotions. Free also helped rebrand Centric into the first network for black women. She’s involved with WICT and serves on Viacom’s Global Inclusion advisory board, and is passionate about mentoring and coaching young professionals.

The Daily

Subscribe

People

Discovery named Anil Jhingan President & Managing Director, Asia Pacific, effective Nov 1. He’ll replace Simon Robinson who is

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.