As BET grows its brand, Free’s duties at the company grow in tandem. She directs the brand, marketing and creative strategy for all the company’s businesses, including networks BET and Centric, across all platforms. Her purview also includes on-air promotions, off-channel and digital marketing, market research and affiliate and trade marketing.

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AI Agents Reshape Network Traffic

Non-human network traffic is surging as agentic AI usage in the home continues to grow. Web services provider Cloudflare estimates that more than 50% of internet traffic is now non-human, with daily AI agent

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