As BET grows its brand, Free’s duties at the company grow in tandem. She directs the brand, marketing and creative strategy for all the company’s businesses, including networks BET and Centric, across all platforms. Her purview also includes on-air promotions, off-channel and digital marketing, market research and affiliate and trade marketing.

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Thursday–October 16

Fragmentation ‘A Real Priority’ as New NBA Deal Begins

The NBA is entering a new era when it tips off the 2025-26 season. Off the hardwood, the league is embarking on a new 11-year media rights deal—one that closes the book on a partnership that stretches back nearly four decades.

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