Free directs the brand, marketing and creative strategy for all businesses of BET Networks (including BET and Centric) across all platforms. Based in New York, she oversees on-air promotions, off-channel and digital marketing, market research and affiliate and trade marketing, reporting directly to Chairman & CEO Debra Lee. “The African American woman is an incredibly powerful yet often overlooked consumer,” Free says. “Black women control $260 billion dollars of buying power and consume more television than women from any other ethnic group.”

What’s your biggest professional accomplishment in the past 12 months?

We successfully rebranded and launched the all-new Centric, the first network designed for Black women.  Centric reaches 1 out of 3 black women ages 25-54 in the U.S. and is one of the fastest growing ad-supported cable networks among women, posting double year-over-year gains in Primetime and Total Day. And Centric ranked #4 in the BRAND LOVE study among 33 competitors. The African American woman is an increasingly powerful yet often overlooked consumer. Black women control $260 billion dollars of buying power and consume more television than women from any other ethnic group. At Centric we believe black women deserve a dedicated space that celebrates their bold and diverse taste and aspirations. And Centric is the first network to deliver the programming that celebrates, inspires and addresses her unique perspective.

The Daily

Subscribe

Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.