CMO/EVP, Marketing
BET Networks

Free was behind BET’s brand campaign “Nobody’s Got You Like BET, We got you!,” which served to create a deeper connection with its viewers. She has decades of experience in brand marketing, including a stint at Turner, where she led the 360 consumer marketing department for Cartoon Network and Adult Swim. Moreover, she was instrumental in launching the Black Media Matters consortium, which consists of more than 30 companies dedicated to informing marketers of the power of black media and consumers.

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‘Gauge’ against the Machine

If you’ve been waiting for Nielsen ’s “The Gauge” report for February, you’ll have to sit tight. The ratings measurement company postponed the latest edition of the monthly TV viewership round-up

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