CMO/EVP, Marketing
BET Networks

Free was behind BET’s brand campaign “Nobody’s Got You Like BET, We got you!,” which served to create a deeper connection with its viewers. She has decades of experience in brand marketing, including a stint at Turner, where she led the 360 consumer marketing department for Cartoon Network and Adult Swim. Moreover, she was instrumental in launching the Black Media Matters consortium, which consists of more than 30 companies dedicated to informing marketers of the power of black media and consumers.

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Thursday–April 16

NCTA’s Full Connectivity Spectrum

When Cory Gardner joined NCTA as CEO in September, we marveled that his first few days on the job had him on stage at SCTE TechExpo and guiding members of Congress through the exhibit hall. Turns out, he originally wasn’t supposed to be there.

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