CMO/EVP, Marketing
BET Networks

Free was behind BET’s brand campaign “Nobody’s Got You Like BET, We got you!,” which served to create a deeper connection with its viewers. She has decades of experience in brand marketing, including a stint at Turner, where she led the 360 consumer marketing department for Cartoon Network and Adult Swim. Moreover, she was instrumental in launching the Black Media Matters consortium, which consists of more than 30 companies dedicated to informing marketers of the power of black media and consumers.

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AT&T Tops 3.45GHz Auction Spending

AT&T was the big spender at the FCC ’s 3.45GHz auction, which closed as one of the highest grossing auctions in the agency’s history. Gross proceeds from the auction AT&T’s total gross winning

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