VP, 360 Consumer Marketing
Turner Animation, Young Adults & Kids Media

In 2005, when McDonald’s wanted integrated marketing campaigns for African-American and Asian-Pacific-Islander women it turned to Vicky Free, its director of women’s initiatives for the U.S. When Turner needed consumer-centric, integrated marketing for high-profile series like The Closer and Tyler Perry’s House of Payne it also turned to Free, by that time its VP of Entertainment Marketing for TBS, TCM and TNT. Now she’s facing another challenge: touting product to young adults and kids as the newly installed VP of 360 Consumer Marketing. Few are better qualified to conceive multi-platform, integrated initiatives for this demo, whose media-viewing habits are non-traditional and mercurial.

The Daily

Subscribe
Wednesday–October 22

Netflix’s Stance on M&A, Sports Rights

It wasn’t shocking when M&A found its way into the list of questions Netflix had lined up for its 3Q25 earnings call Tuesday evening.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.