Vibha Rustagi

Rustagi’s mantra to itaas employees is “exceed expectations.” She lives that mantra as well, whether it is getting on a plane at a moment’s notice or answering e-mail at 3 in the morning. She is also someone who has a vision and never stops until that vision is realized. According to Rustagi, RDK (reference design kit) platform is an important part of the industry’s success now and into the future. “While we still hear ‘content is king,’ it is technology that delivers the content—and because the consumer demands the content in so many ‘ways,’ the technology must keep up with the changing demand,” she says.

 How can cable do better job at supporting the industry’s women?

I believe that cable needs to continue to focus on diversity in general – and it is not diversity of gender or race. It is diversity of ideas, approach and experience. We need to look outside of our industry for people who can bring new ideas and innovation to our offerings. Certainly women bring a different perspective – and we need to value those perspectives. Organizations such as WICT have played an important role in getting our industry to recognize the value women bring and getting them heard.

What’s been the biggest story in cable this year?

I always look at our industry through the eyes of a technologist… and I still see the RDK platform as being an important part of the industry’s success now and into the future. We must continue to react quickly to a demanding and competitive consumer market. While we still hear “content is king,” it is technology that delivers the content – and because the consumer demands the content in so many “ways,” the technology must keep up with the changing demand.

How do you define a successful career?

Success is all about believing in yourself and the people you work with. Living up to your potential and enjoying what you do. Following your dreams and vision.

Best trick for maintaining the personal-professional life balance?

There is no magic mantra for balance.  Balance comes down to priorities and communications. What is your priority at the moment? You have to choose. When you are at your child’s soccer game, enjoy the game. Don’t be “wired” to your phone. And, when you have to be at a customer meeting or handle a work crisis and can’t be at your child’s soccer game, communicate in a way that helps a child to understand. And, share the responsibility of personal-professional balance with your spouse, partner, or friends and family.

When not in the office, where are we most likely to find you?

Outdoors or vacationing with my family!