Years in Cable: 27, but who is counting?
Education: George Washington University and University of Pennsylvania
Best Advice: Risk, Fail… Maybe Win, Risk, Fail Again.

Whether you think Miley’s VMA twerking was all the rage or an outrage, there’s no denying the awards show generated huge buzz among the 10 million people who tuned in. Fostering a creative environment is a specialty of Toffler, who has also excelled at building key relationships in the film, TV and music community as he has grown Viacom’s brands. MTV2 and Logo saw their highest-rated years in 2013, while CMT ratings catapulted more than 30%. Look for Toffler to guide further growth at CMT with a slew of new, bold programming. He also plans to bring more content diversity at VH1 with new reality and scripted shows, and he wants to bridge MTV and Logo to help propel the latter to new heights. This is one exec who’s not afraid to get his hands dirty: As a teenager he worked at the N.Y. State Department of Sanitation cleaning sewers.

I watch the majority of programming on this device: the TV, but only with the audio off.

The biggest innovation in cable over the last year: Nielsen adding mobile measurement

TV show I’d most like to have a cameo in: “East Bound and Down” but I am too late. 

John, Paul, George or Ringo? George

Cable exec I’d most like to see twerking: Already seen it and not telling.

Cable exec I’d least like to see twerking: Same person as above.

I wish Congress would just… Enact gun control legislation.

Twitter or Instagram? Twitter—you can’t get in as much trouble with 140 characters, as you can with a photo. Or maybe you can.                 

One thing I would do all the time if I could: Go see live music.

Favorite Cable Show memory: Our concert with Moby at NCTA

Justin Bieber or Miley? Given the love MTV has shared with Miley over the last few months, she’s my gal.

Oscars or Grammys? Video Music Awards

Beach or mountains? Beach

Alec Baldwin.. NY or LA? Neither

Who’s on tap for the next big comeback? Justin Bieber

Favorite TV show as a kid: “Fat Albert & The Cosby Kids”

The Daily


FCC Warns of EBB Fraud

The FCC ’s Office of Inspector General alerted Emergency Broadband Benefit providers Monday to improper program enrollments being made in connection with the USDA National School Lunch Program’s Community

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.