Utilizing a complex digital puzzle seeded in the first season 2 trailer, “Mr. Robot’s” digital Easter eggs led sharp-eyed and keen-minded fans on a breadcrumb-laden trail of recorded messages and secret websites, leading to special real-world prizes. The trend continued through all of Mr. Robot season 2, using URLs, IP addresses and QR codes to lead their viewers to over 40 separate sites, destinations and Easter Eggs. It was a massive undertaking that paid off, engaging fans and rewarding them for “leaning in” to the show’s unique story.

The Daily


Cable Urges FCC to Keep 25/3 Benchmark

NCTA, ACA Connects and others are urging the FCC not to raise its 25/3 speed benchmark as the agency begins to craft its annual Section 706 report.

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