Utilizing a complex digital puzzle seeded in the first season 2 trailer, “Mr. Robot’s” digital Easter eggs led sharp-eyed and keen-minded fans on a breadcrumb-laden trail of recorded messages and secret websites, leading to special real-world prizes. The trend continued through all of Mr. Robot season 2, using URLs, IP addresses and QR codes to lead their viewers to over 40 separate sites, destinations and Easter Eggs. It was a massive undertaking that paid off, engaging fans and rewarding them for “leaning in” to the show’s unique story.

The Daily


Illinois ISP Faces CAF II Forfeiture

As lawmakers and industry groups call for the FCC to thoroughly vet winners of its $9.2 billion Rural Digital Opportunity Fund Phase 1 auction to avoid defaults seen in Connect American Fund Phase II auction

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up



Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.