Does anything speak more to modern content consumption than binge viewing? UP TV saw an opportunity in the trend, prompting them to hold a bold 7-day “binge-a-thon” of all 153 episodes of The Gilmore Girls. Engaging influencers, former cast members, 24-hour community engagement on Twitter, and a prize-laden sweepstakes, the campaign was hugely successful, both in social numbers (317+ million impressions) and ratings.

The Daily


AT&T Gets an Upgrade

SVB MoffettNathanson upgraded AT&T to “market perform” from “underperform” and keeping its target price unchanged at $17. “We don’t see things in wireless generally, or at AT&T

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