Does anything speak more to modern content consumption than binge viewing? UP TV saw an opportunity in the trend, prompting them to hold a bold 7-day “binge-a-thon” of all 153 episodes of The Gilmore Girls. Engaging influencers, former cast members, 24-hour community engagement on Twitter, and a prize-laden sweepstakes, the campaign was hugely successful, both in social numbers (317+ million impressions) and ratings.

The Daily

Subscribe
Tuesday–June 6

AT&T Gets an Upgrade

SVB MoffettNathanson upgraded AT&T to “market perform” from “underperform” and keeping its target price unchanged at $17. “We don’t see things in wireless generally, or at AT&T

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.