Talk about being ahead of the curve. In this case, Univision has done it with glass, by incorporating Google Glass into its fan experience for the 10th annual “Premios Juventud” award show, a celebration of young Hispanic American stars. With the help of Mashable’s associate entertainment editor Brian Hernandez, viewers virtually walked the carpet—er, the boardwalk—via the technology. Other elements of the campaign: Fans tweeted about the best-dressed stars during a “Noche de Estrellas” special, where in real-time one winner was chosen and revealed live on the telecast. There was a social media lounge, a “Twitter Mirror” with photos of stars, a summer song voting contest, Instagram integrations and a social Truth or Dare sent by fans to their favorite celebrities.

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Friday–September 25

Cable Pioneers Headed to Primetime

The 54th annual class of the Cable TV Pioneers is ready for their close-up. With the pandemic putting a kibosh on the annual Pioneers’

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