Talk about being ahead of the curve. In this case, Univision has done it with glass, by incorporating Google Glass into its fan experience for the 10th annual “Premios Juventud” award show, a celebration of young Hispanic American stars. With the help of Mashable’s associate entertainment editor Brian Hernandez, viewers virtually walked the carpet—er, the boardwalk—via the technology. Other elements of the campaign: Fans tweeted about the best-dressed stars during a “Noche de Estrellas” special, where in real-time one winner was chosen and revealed live on the telecast. There was a social media lounge, a “Twitter Mirror” with photos of stars, a summer song voting contest, Instagram integrations and a social Truth or Dare sent by fans to their favorite celebrities.

The Daily


Doing Good

When it comes to how Discovery, Inc. will give back this holiday season, it’s asking viewers of discovery+ to make the call. The streamer’s audiences are asked to choose

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.