Ever since Turner Sports broadcast the first-ever live sports simulcast of NBA TV’s “Real Training Camp” at the Cleveland Cavaliers practice camp in 2015,  it was clear that all the Turner nets would benefit. Turner’s Facebook Live efforts go beyond the potato-camera backstage one-offs that so many using Facebook’s live-streaming service seem to rely on. Indeed many of these efforts could be rightly identified not as merely supplemental, but truly a sister channel and an increasingly part of how Turner nets connect with fans.

 

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AMC Networks is Addressable pioneer

AMC Networks and Omnicom Media successfully completed two first-to-market national linear addressable ad campaigns. The November and December campaigns took advantage of AMCN’s partnership with Canoe

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