Warner Bros. Pictures’ sci-fi thriller “Edge of Tomorrow” was promoted across all Turner properties—the first partnership of this kind for both companies—and the result was a combined massive reach: 64 million adults 18+ in the first two weeks. The hashtag #LiveDieRetweet, which fans used to unlock exclusive content, drove more than 19,000 direct tweets.

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Cable Urges FCC to Keep 25/3 Benchmark

NCTA, ACA Connects and others are urging the FCC not to raise its 25/3 speed benchmark as the agency begins to craft its annual Section 706 report.

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