Turner Entertainment Networks
By
| February 18, 2015
Warner Bros. Pictures’ sci-fi thriller “Edge of Tomorrow” was promoted across all Turner properties—the first partnership of this kind for both companies—and the result was a combined massive reach: 64 million adults 18+ in the first two weeks. The hashtag #LiveDieRetweet, which fans used to unlock exclusive content, drove more than 19,000 direct tweets.