Digital exposure was the heart of this branded promotion with customized placements on Turner sites. “Call It a Wash” turned out to be a good ride for the Subaru XV Crosstrek: It gained 3.2 million total video views and 3.6 million Turner Digital impressions.

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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