It’s a well-known internet truism: “Don’t Feed the Trolls.” Yet in a bold campaign designed to co-opt the social media conversation, truTV did exactly that.  By engaging, seizing, and re-directing the Twitter “haters,” truTV seemed to do the impossible and steered the conversation towards positivity. Over 7 days the network responded to +28,200 unique Twitter authors. The campaign worked, and positive social sentiment went through the roof.

The Daily


LAFCA Asks for More COVID-19 Protocols

The Los Angeles Film Critics Association is asking distributors to implement industry-wide safety measures to protect its members in the upcoming awards season and beyond. In a statement, the association

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