TruTV bucked the trend of ignoring Twitter negativity and instead created a bold campaign that turned it to their advantage. When the expected snarky tweets started rolling in concerning truTV’s March Madness coverage, the net responded with a storm of pre-planned and yet very human responses, owning the conversation and transforming the bad into good. The scope and coordination of the plan was remarkable, utilizing 30+ people using 800+ creative units and responding tens of thousands of unique Twitter authors over just 7 days.

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HBO Max will debut special “Friends: The Reunion” on May 27 with the original main cast. It will be an unscripted celebration of

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Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
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