Social Media Marketing | truTV – Impractical Jokers #LivePunishment Special

To celebrate truTV’s 100th episode of “Impractical Jokers,” the network staged its first live “punishment” ahead of season 4 in which the 4 best friends dare each other to walk a high wire above Manhattan. The goal was to get the show’s audience of time-shifters to watch live. truTV drummed up excitement by calling on fans to tweet their favorite show moments, creating a social poll asking “Who will walk the farthest?,” and a call to “meme the mood” with GIFs—to name just a few components of the multi-faceted campaign.

The Daily

Subscribe
Wednesday–August 5

Charter-Cox Gear Up for Key CPUC Meeting

The California Public Utilities Commission is scheduled to vote Aug. 13 on the $34.5 billion Charter – Cox Communications merger, and the companies—as well as Cal Advocates and the California Emerging

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Aug 7
2026 Most Powerful Women Awards Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 3
Most Powerful Women Awards Gala Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 4
Top Women Leadership Forum Top Women Leadership Forum
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.