Social Media Marketing | truTV – Impractical Jokers #LivePunishment Special

To celebrate truTV’s 100th episode of “Impractical Jokers,” the network staged its first live “punishment” ahead of season 4 in which the 4 best friends dare each other to walk a high wire above Manhattan. The goal was to get the show’s audience of time-shifters to watch live. truTV drummed up excitement by calling on fans to tweet their favorite show moments, creating a social poll asking “Who will walk the farthest?,” and a call to “meme the mood” with GIFs—to name just a few components of the multi-faceted campaign.

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