We all know about the traveling gnome. And a quartet of jokers were the perfect babysitters for it. Travelocity and the “Impractical Jokers” teamed up for a campaign with the Roaming Gnome to promote the show’s season 4 premiere. It was a perfect fit since the jokers were on the road shooting and photos of the gnome could be shared on social platforms leading up to the series’ first ep. There was even a Twitter exchange between the gnome and the show’s account, and behind-the-scenes footage and snapshots with the gnome were integrated into the show’s mobile app.