Trisha Cardoso

EVP, Corporate Communications, Showtime Networks

Cardoso oversees global public and media relations initiatives for Showtime Networks, its multiplex channels and the network’s OTT streaming service, but her role extends from publicity and media relations to event coordinating and corporate branding. This year she helped usher in Showtime Networks’ new CEO David Nevins via major features and cover stories. Her efforts have solidified Showtime’s reputation as a top premium cable network. While she says the majority of cable sectors already reflect a solid gender balance, Cardoso adds, “That said, it would be refreshing to see more women leading major cable companies.”

Which sector of the cable industry best demonstrates gender equality? Which could use some enlightenment?

Historically, the majority of the cable industry sectors have reflected a solid gender balance. That said, it would be refreshing to see more women leading major cable companies.

What advice would you give your 13-year-old self?

Listen to your inner voice.

Which current programming best reflects the kind of women’s roles you like to see and why?

“Masters of Sex” just gets it right. Michelle Ashford writes the character of Virginia Johnson, portrayed by the brilliant Lizzie Caplan, so beautifully complex. Virginia proudly bucked the female stereotypes of the time and conducted herself boldly and with confidence.