Melton has segued Turner’s marketing strategy to a “social by design” business that connects viewers to the shows they love. She’s recently overseen campaigns for several of TNT’s original series, helping the network chart more Top 10 shows in 2013 than any other network. Accolades include TNT winning a Cannes Gold Lion honoring a “Ewing Oil” promotion touting the season premiere of “Dallas.” For the promotion, TNT took over a gas station in Manhattan, rebranded it Ewing Oil and slashed prices at the pump. Now that’s something that’ll get consumers to take notice.

The Daily


FCC Order on DISH Designated Entities

The FCC made it official Monday, releasing an order on remand finding that SNR Wireless LicenseCo and Northstar Wireless are controlled de facto by DISH and thus ineligible for the $3.3bln in AWS-3 bidding

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