Melton has segued Turner’s marketing strategy to a “social by design” business that connects viewers to the shows they love. She’s recently overseen campaigns for several of TNT’s original series, helping the network chart more Top 10 shows in 2013 than any other network. Accolades include TNT winning a Cannes Gold Lion honoring a “Ewing Oil” promotion touting the season premiere of “Dallas.” For the promotion, TNT took over a gas station in Manhattan, rebranded it Ewing Oil and slashed prices at the pump. Now that’s something that’ll get consumers to take notice.

The Daily

Subscribe
Friday–November 13

Spectrum News NECN’s New Morning Show

Spectrum News NECN relaunched in September, and now the outlet is ready to premiere its new morning local news program “Your News All Morning” on Monday at 6am. The show is hosted by

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 30
CTV World 2027 PERFORMANCE ACROSS EVERY SCREEN
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.