SVP, Entertainment Marketing
TBS, TNT, Turner Classic Movies

For most, a successful series launch would constitute a good year. Not Melton, who’s developed marketing campaigns for several new series, including TNT’s Men of a Certain Age, Memphis Beat and Rizzoli & Isles.

On the Web, Social Media and Marketing: “Social marketing is a key component in our marketing, but we believe that it is integrated with our overall marketing strategy. It isn’t a separate strategy out on its own. It’s the connective tissue that shapes and amplifies our marketing. Content is our currency, and we use social marketing to let viewers personalize and continue the storytelling of our shows and brands beyond the linear experience. We believe in a continuous development of conversations and dialogue with viewers using the power of social marketing.”

Her Motto: “Stop talking. Start walking.” -L.M. Heroux

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Tuesday–December 23

CFX Review: The Five Industry Stories that Defined 2025

Sometimes, to look forward, you’ve got to look back. As we head into 2026, the CFX editors reflect on the year that was, recapping what they believe were the five biggest stories of the past 12 months.

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