SVP, Entertainment Marketing
TBS, TNT, Turner Classic Movies

For most, a successful series launch would constitute a good year. Not Melton, who’s developed marketing campaigns for several new series, including TNT’s Men of a Certain Age, Memphis Beat and Rizzoli & Isles.

On the Web, Social Media and Marketing: “Social marketing is a key component in our marketing, but we believe that it is integrated with our overall marketing strategy. It isn’t a separate strategy out on its own. It’s the connective tissue that shapes and amplifies our marketing. Content is our currency, and we use social marketing to let viewers personalize and continue the storytelling of our shows and brands beyond the linear experience. We believe in a continuous development of conversations and dialogue with viewers using the power of social marketing.”

Her Motto: “Stop talking. Start walking.” -L.M. Heroux

The Daily

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Wednesday–May 12

Zaslav Upset Over Nielsen Undercounts

Discovery CEO David Zaslav was fuming at an investor conference Wednesday over Nielsen ’s viewership counts after an audit from the Media Ratings Council found the company undercounted viewership totals

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