The combination of Maldonado’s marketing experience, his analytical nature, and his uncanny ability to build and sustain positive and productive working relationships within both Cox and the MSO community has served the company, its partners and customers well. His innovations in customer marketing strategies continue in the form of a new cross-functional team and its enterprise-wide customer value management methodology, which was designed to help with strategic and operational decision-making across the company. Maldonado’s desire to improve the experience of others is also found in his charitable work with the Salvation Army’s Red Shield Services. “They help homeless families transition from the streets to affordable housing,” he says.

The technology that will most benefit cable over the next year is…
DOCSIS 3.1 as it will allow the industry to quickly achieve Gig speeds to a sizable footprint.

What television show/s—cable or broadcast—best embrace diversity?
“Extra Gear” — it’s a new sister show to the BBC show “Top Gear.” The love of cars knows no limits!

Favorite charity organization you work with?
Red Shield Services, which is part of the Salvation Army. They help homeless families transition from the streets to affordable housing. They provide transitional shelter housing, career guidance, parental training etc. It’s an awesome organization that does difficult work that materially helps people.

The Daily


So Long, Rob Stoddard

Many years ago, Cablefax: The Magazine bestowed NCTA’ s Rob Stoddard with its first “Nicest Guy in Cable” award. It’s a moniker that stuck, despite Stoddard’s humble protests, for reasons obvious to

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