Maldonado has built a marketing strategy team that encompasses the complete customer lifecycle, thereby transforming the MSO’s approach to nationwide marketing. We’ll see more of this personalized approach in the coming year, as well as a focus on retention and customer-base management. Despite his success at work, Maldonado says his greatest accomplishment over the past 12 months has been learning to give his wife “more dedicated focus and attention” and “being more intentional about work/life balance.” So not only does Maldonado understand his customers as a master marketer, but he gets it when it comes to family too. And that’s work-life diversity worth celebrating.

What’s your biggest professional accomplishment in the past 12 months? 

I’ve learned to give my wife more dedicated focus and attention, being more intentional about work/life balance.

Best business advice you’ve received? 

Find a role where you can do what you love and success will follow.

How do you define success? 

It’s not enough to just do great work – you have to also be a great partner and an ethical role model.  True success is living up to this standard with co-workers, family, friends and strangers.

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