President, Digital Media
Outdoor Channel

Why Him? Merkow’s re-launched integrates a heightened consumer video experience with greater national and local outdoor resources. Since its debut, ad sales revenue has grown 5 times vs ’09 and gained market share.

It Takes A Engaged Village: “Our immediate goal is to grow our online community by actively engaging audiences through our Web site,” he says. “Outdoor Channel’s fan base has a great passion for the outdoor lifestyle. We are optimizing those experiences through greater interaction with various touch-points, including the addition of new platforms.”

What You’’d Like Digital Devices To Do: “Access, manage and interact with content found on multiple platforms whenever and wherever, in a seamless manner. For instance, I can’t wait for the day that mobile devices are able to provide touch capabilities on top of the TV screen and act as a fully-connected device.”

Most Valuable Traits for a Digital Executive: “Be open to new ideas and evolution, but filter carefully. The digital environment moves so fast that understanding change and the immediate effects it could have on your business is vital in determining new directions. But, through changes in the market, we must remember our main focus is on our audience.”

The Daily


iNDEMAND Launches PPV Streaming Service

Transactional VOD company iNDEMAND has launched a PPV streaming service at and via an app. The company, which is owned by Comcast , Cox and Charter , said the addition of the platform makes it the only

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.