“TV Tribes” is Time Warner Cable Media’s proprietary audience segmentation analysis based on set-top box data—and man, is it cool… TWCM launched the concept at its upfront in 2014 with a one-minute sizzle reel, ending the show with a performance by “broad-band” showcasing female performers including Natalie Merchant. In essence, TWCM identifies TV Tribes based on how they use different screens and how they watch content both in the living room and beyond. With 17 million media impressions and plenty of praise for its creative approach, TWCM has positioned itself as a go-to MSO for local ad opportunities that go beyond the norm.

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Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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