“TV Tribes” is Time Warner Cable Media’s proprietary audience segmentation analysis based on set-top box data—and man, is it cool… TWCM launched the concept at its upfront in 2014 with a one-minute sizzle reel, ending the show with a performance by “broad-band” showcasing female performers including Natalie Merchant. In essence, TWCM identifies TV Tribes based on how they use different screens and how they watch content both in the living room and beyond. With 17 million media impressions and plenty of praise for its creative approach, TWCM has positioned itself as a go-to MSO for local ad opportunities that go beyond the norm.

The Daily


Starry Gazing at What’s Next

With tight capital markets only getting worse, the stars just weren’t aligned for Starry . When the fixed wireless upstart entered the market, it had a deficiency of about $340 million to $360 million to get

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