“TV Tribes” is Time Warner Cable Media’s proprietary audience segmentation analysis based on set-top box data—and man, is it cool… TWCM launched the concept at its upfront in 2014 with a one-minute sizzle reel, ending the show with a performance by “broad-band” showcasing female performers including Natalie Merchant. In essence, TWCM identifies TV Tribes based on how they use different screens and how they watch content both in the living room and beyond. With 17 million media impressions and plenty of praise for its creative approach, TWCM has positioned itself as a go-to MSO for local ad opportunities that go beyond the norm.

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Monday–July 14

FCC Approvals Raise Speculation for More Mergers

The FCC’s approval of a trifecta of deals—T-Mobile-UScellular, Intelsat-SES and T-Mobile-Metronet—could open the floodgates for more consolidation

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