With more than 23K WiFi hotspots in several of its markets, Time Warner Cable was determined to replicate that success last summer as it launched WiFi in New York City and Austin. It inked a deal with Major League Baseball in NYC during All-Star Week and in Austin leveraged a marketing partnership with the Austin City Limits festival to make sure the word got out in a big way. As a result, the NYC campaign got more than 100 press impressions as more than 19K people tried out the new hotspots during All-Star Week. In Austin, more 16K people logged in during the promo period, and the campaign garnered more than 40 media placements. Not bad.

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Tuesday–August 11

Operators Look Ahead to 2H26

It’s a wrap on 2Q26 operator earnings. A busy month not only brought us up to date on how things are going at Comcast, Charter, Optimum and Cable One but also gave us a good glimpse at what the operators see for the second half of the year.

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