As CTO at Hulu, Lim helps to ensure that the customer experience keeps up with increasingly high expectations.  And he’s more than qualified to do so:  Before Hulu, he made his bones as SVP, product engineering at Sony Network Entertainment International where he oversaw all North American engineering and operations, including client and service engineering for the PlayStation Store on PS3 and PS4, as well as many of the network features of the PS4. And before that, he spent eight years at Microsoft Xbox driving all development for the Xbox LIVE service and Xbox 360 operating system, Kinect, dashboard, marketplace and developer SDK. Can
you guess where was he before that? Nintendo, where he helped deliver the GameCube. In addition to Lim’s incredible perspective on how interactivity and content intersects, he’s also a math and computer science wiz from Carnegie Mellon U., with a Master’s degree in Science and Engineering from U. of Washington. Despite his experience, Lim’s not playing games.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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