The WWE made an app with just about everything over-the-top digital distribution should have, with 24/7 live streaming, a massive library of past content, extensive profiles of its top stars, purchasing options for PPV events and merchandise, and much more.  It even went the extra mile when it came to ease-of-use, creating one of the best UX/UI implementations available.

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Don’t Call Me!

Commentary by Steve Effros As Albert Einstein reportedly said, “Insanity is doing the same thing over and over again expecting a different result.” Einstein didn’t coin the phrase, but the idea still

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