SVP, Central Division, Comcast Spotlight

Lucido’s oversight spans more than 10 million homes through Comcast subscribers and affiliate partnerships and delivers $600 million-plus in ad revenue. She recently led a transformation of Comcast’s approach to top revenue categories—media & entertainment and automotive, overhauled Comcast Spotlight’s annual program that recognizes top sales leaders and led efforts for diversity and inclusion. Lucido is a self-aware leader, listens to others and is an excellent communicator. “Find something that gives you happiness and satisfaction—whether you pursue it as a vocation or a hobby,” is what Lucido advises. “It’s important to have an interest in life that keeps you excited.”

What advice would you give your 13-year-old self?

I would say to myself and to any 13-year-old. It’s never too early to start exploring what interests you. Find something that gives you happiness and satisfaction – whether you pursue it as a vocation or a hobby. It’s important to have an interest in life that keeps you excited.

Which current programming best reflects the kind of women’s roles you like to see and why?

Over the past few years programmers have created so many good roles for women in television. Of course, there is still a long way to go to more accurately reflect the role of women in society. Personally, I love to see roles like Claire Danes as CIA officer Carrie Mathison in “Homeland” – not perfect but strong, self-confident and smart.

What’s been the biggest story in cable this year?

At Comcast, our big story is the customer experience.  We are committed to making the customer experience our best product.  We have taken several steps to make this possible including investing in training, hiring thousands more people over the next few years and simplifying our processes.  We are completely redefining the customer experience. It’s really an exciting time to be at Comcast.

The Daily


Meredith Shareholders Approve Gray Buy

Meredith Corporation shareholders approved Gray Television ’s proposed $2.825 billion acquisition of Meredith’s Local Media Group at a special meeting Tuesday

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