Guys will be guys… and it’s not your fault! In Coke Zero’s “Enjoy Everything” campaign, Turner celebrated guy bonding moments—from gaming to entertainment to sports—during a month-long partnership with Conan and Coke Zero leading up to March Madness. Depicting the “good side to bad behavior” included live concerts in 3 cities under the Coke Zero Music series, streamed events on TeamCoco.com, branded vignettes and more. The partnership created 500 million media impression, 3 million concert views online and impressive engagement with the brand.

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Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday. It shows how audiences in the US use streaming services on their TVs and how the streaming usage compares to traditional

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