Guys will be guys… and it’s not your fault! In Coke Zero’s “Enjoy Everything” campaign, Turner celebrated guy bonding moments—from gaming to entertainment to sports—during a month-long partnership with Conan and Coke Zero leading up to March Madness. Depicting the “good side to bad behavior” included live concerts in 3 cities under the Coke Zero Music series, streamed events on TeamCoco.com, branded vignettes and more. The partnership created 500 million media impression, 3 million concert views online and impressive engagement with the brand.

The Daily

Subscribe

People

A+E Networks upped longtime exec Liz Soriano to svp, international programming. — BBC Studios – Americas named Dina Vangelisti evp, content sales. She reports directly to president Rebecca Glashow

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up