Tara Maitra

VP/GM, Content Service and Ad Sales
TiVo

The former Comcast exec develops broadband content strategy and provides advertisers with interactive products.

Tech Challenge: “It’s getting increasingly confusing for consumers to understand what content services and devices will best serve them on price, selection and ease of use, especially when you factor in issues ranging from licensing windows to tricky technology. Developing a complete, easy-to-use solution that’s attractive to viewers while supporting the economics required for great programming is an exciting challenge.”