Tamara Franklin
Franklin’s deft management of overlapping priorities—content, sales, technology, distribution and marketing—ensure Scripps’ digital business remains profitable and growing. Scripps Lifestyle Studios, launched in late 2015, boosted Scripps’ place in the social and mobile space, and Franklin and her team are increasing the number of short-form videos produced each month. “Any technology that accurately and reliably solves the cross-platform measurement problem” will benefit cable, she says, as will “more advanced voice/speech recognition capability as a means of navigating and discovering content in a world of increasing clutter. Finally, less sexy but quite helpful, is continued advancement in bandwidth compression technologies given the advent of 4K and VR.”
The technology that will most benefit cable over the next year is…
Any technology that accurately and reliably solves the cross-platform measurement problem. Additionally, more advanced voice/speech recognition capability as a means of navigating and discovering content in a world of increasing clutter. Finally, less sexy but quite helpful is continued advancement in bandwidth compression technologies given the advent of 4K and VR.
My personal election campaign slogan would be…
“Higher Education, Not Higher Walls.” There are parallels to be made between U.S. immigration policy and corporate America. Yes, you can invest in “walls” to keep competition out, but that usually only buys you a little time… it postpones the inevitable. Instead, the more sustainable strategy is to invest in your most valuable assets – your people. I would like to see the US invest in our youth by ensuring that everyone willing to invest the time and energy has access to an affordable four-year college degree.
Favorite charity organization you work with?
I have served on the Board of the Knoxville Area Urban League (KAUL) for nearly two years. I love my work with KAUL because the impact is local and tangible. I am able to interact directly with individuals and families who benefit from the services provided, most specifically around the issues of housing, education and employment. In my work with KAUL, I am often reminded that the crux of our societal challenges are socio-economic in nature, and without leveling the playing field in terms of equal access to education and employment, we can expect very little progress as a nation.
