Synacor has a simple mission: “Unsucking” TV Everywhere. And it’s that tongue-and-cheek attitude that actually reveals a truth about authentication efforts so far—namely, that they can be clunky, confusing and ultimately a bad consumer experience. That’s why Synacor’s Cloud ID system is such a welcome innovation for consumers. In short, it’s an auto-authentication system that recognizes a user’s computer and then links the authenticated account with a social media log-in for ridiculously easy access to TVE content. It’s everything that TVE should be: fast, easy and imminently accessible. It’s about time.

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Friday–September 12

Father of Cable Modem’s Untold Story in New Book

September seems to be the unofficial month for industry book releases, but when it comes to Rouzbeh Yassini-Fard’s “The Accidental Network,” it has taken years to get around to explaining how his struggling LANcity created the cable modem and transformed the internet forever.

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