Syfy used a slew of tactics to get people talking on social about “Sharknado 2,” including a “Go Shark Yourself” app, content in the form GIFs, memes and videos that were shared on all platforms and “What the Shark?” bumpers on air. The team also called on viewers to name the sequel themselves. One billion twitter impressions and more than 16 million viewers later, the highest-rated original movie in network history was a resounding success.

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State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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