Syfy used a slew of tactics to get people talking on social about “Sharknado 2,” including a “Go Shark Yourself” app, content in the form GIFs, memes and videos that were shared on all platforms and “What the Shark?” bumpers on air. The team also called on viewers to name the sequel themselves. One billion twitter impressions and more than 16 million viewers later, the highest-rated original movie in network history was a resounding success.

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