Syfy used a slew of tactics to get people talking on social about “Sharknado 2,” including a “Go Shark Yourself” app, content in the form GIFs, memes and videos that were shared on all platforms and “What the Shark?” bumpers on air. The team also called on viewers to name the sequel themselves. One billion twitter impressions and more than 16 million viewers later, the highest-rated original movie in network history was a resounding success.

The Daily


Verizon, NYC Reach Settlement

Verizon has an agreement with New York City that settles proceedings against it after the city claimed it had failed to meet buildout terms for its Fios network under its cable franchise agreement.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up