EVP, Marketing & Creative Services
Crown Media Family Networks

McAvoy was instrumental in repositioning Hallmark Channel as “The Heart of TV,” a move that boosted the launch of the network’s first scripted series “Cedar Cove,” which has already been renewed for a second season. “From the tagline to the on-air look and graphics, ‘Heart’ has resonated extremely well with our viewers, our advertisers and affiliates,” she says.

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Comcast Flexes Mobile Muscle

There was plenty to cover on Comcast’s 2Q26 earnings call Thursday morning, but the headliner was the operator’s wireless progress.

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