EVP, Marketing, Creative & Communications, Crown Media Family Networks

Given Hallmark Channel’s programming focus, McAvoy is, literally, a woman for all seasons. Busy year-round generating awareness for Hallmark Channel and Hallmark Movies & Mysteries, among her biggest accomplishments in 2015 was the creation and execution of an immersive marketing strategy around Hallmark Channel’s Countdown to Christmas programming event that raised the network’s profile in the holiday space and ultimately resulted in record ratings and delivery. She’s recently been immersed in creating a fresh marketing strategy and creative look for the 65th anniversary of Hallmark Hall of Fame franchise, following news that the world premieres of the select storied movies series would be moving to Hallmark Channel from ABC.

The Daily

Subscribe
Thursday–May 8

Programming

We have yet another reason to be scared of clowns thanks to a new limited true crime docu-series “The Killer Clown: Murder on the Doorstep”, which will air weekly on SundanceTV starting on June 5 at 10pm

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.