EVP, Marketing, Creative & Communications, Crown Media Family Networks

Given Hallmark Channel’s programming focus, McAvoy is, literally, a woman for all seasons. Busy year-round generating awareness for Hallmark Channel and Hallmark Movies & Mysteries, among her biggest accomplishments in 2015 was the creation and execution of an immersive marketing strategy around Hallmark Channel’s Countdown to Christmas programming event that raised the network’s profile in the holiday space and ultimately resulted in record ratings and delivery. She’s recently been immersed in creating a fresh marketing strategy and creative look for the 65th anniversary of Hallmark Hall of Fame franchise, following news that the world premieres of the select storied movies series would be moving to Hallmark Channel from ABC.

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AT&T Sees Growth in Fiber, Internet Air

It’s once again time for companies to report their quarterly earnings, and AT&T had the honor of being the first among the Big 3 carriers to give an update on how 3Q25 went.

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