EVP, Marketing, Creative & Communications, Crown Media Family Networks

Given Hallmark Channel’s programming focus, McAvoy is, literally, a woman for all seasons. Busy year-round generating awareness for Hallmark Channel and Hallmark Movies & Mysteries, among her biggest accomplishments in 2015 was the creation and execution of an immersive marketing strategy around Hallmark Channel’s Countdown to Christmas programming event that raised the network’s profile in the holiday space and ultimately resulted in record ratings and delivery. She’s recently been immersed in creating a fresh marketing strategy and creative look for the 65th anniversary of Hallmark Hall of Fame franchise, following news that the world premieres of the select storied movies series would be moving to Hallmark Channel from ABC.

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Doing Good

Lifetime announced “Gift of a Lifetime,” part of the net’s pro-social giveback initiative partnering with charities to identify five women and their families to receive the “gift of a lifetime”

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