In her expanded role, McAvoy has greatly improved Crown Media’s brand visibility. Most saliently, her vision to rebrand Hallmark Movie Channel to Hallmark Movies & Mysteries is taking the net to new heights in ratings and delivery. She also serves as Crown Media’s key liaison with Hallmark Cards and played an integral role in the development of the two companies’ first-ever production collaboration, last year’s “Northpole.” Staying off email on the weekends and during vacation is one way McAvoy balances her personal and professional time.

 

What’s the most important aspect of mentoring?

Being available to every person on my team and really listening to them – to their thoughts, ideas and needs.

 

Best trick for maintaining the personal-professional life balance?

Staying off email on the weekends and during vacation to really focus on family time. It’s short and goes by too fast so you don’t want to miss it.

 

Your favorite trick for unwinding?

Taking a walk and calling my kids to see how their day is going. Hearing their happy voices always brings a smile.

The Daily

Subscribe
Friday–April 16

Programming

Anime franchise “Anpanman” will premiere exclusively on Tubi to English and Spanish-speaking audiences. The rollout will begin with 10 movies, the first of which, “Apple Boy and Everyone’s Hope,” is

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.