McAvoy now spearheads Crown’s cross-departmental marketing, programming, and communications initiatives, as well as directing social media strategies for Hallmark Channel and Hallmark Movie Channel. She was integral in the development of first production collaboration with Hallmark Cards, holiday film “Northpole.” The rebrand of Hallmark Movie Channel to Hallmark Movies & Mysteries is top of mind, as is the evolution of OTT and future of linear television.

What’s been the biggest story in cable this year?

OTT and where linear television is going

How do you define a successful career?

Enjoying what you do every day and the people you work with.

Best trick for maintaining the personal-professional life balance?

Turning off your work devices on the weekends and focusing on family time.

The Daily



A+E Networks launched a new FAST (free ad-supported streaming TV) channel Skills + Thrills , debuting on The Roku Channel on Tuesday. The series

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