McAvoy now spearheads Crown’s cross-departmental marketing, programming, and communications initiatives, as well as directing social media strategies for Hallmark Channel and Hallmark Movie Channel. She was integral in the development of first production collaboration with Hallmark Cards, holiday film “Northpole.” The rebrand of Hallmark Movie Channel to Hallmark Movies & Mysteries is top of mind, as is the evolution of OTT and future of linear television.

What’s been the biggest story in cable this year?

OTT and where linear television is going

How do you define a successful career?

Enjoying what you do every day and the people you work with.

Best trick for maintaining the personal-professional life balance?

Turning off your work devices on the weekends and focusing on family time.

The Daily

Subscribe
Monday–November 22

Flay Sticking with Food Network

Bobby Flay signed a new three-year exclusive deal with Food Network for the development of new content for both the linear network and on other properties in the Discovery portfolio. Additional episodes of

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.