EVP, Marketing & Creative Services
Crown Media Family Networks

McAvoy was instrumental in repositioning Hallmark Channel as “The Heart of TV,” a move that boosted the launch of the network’s first scripted series “Cedar Cove,” which has already been renewed for a second season. “From the tagline to the on-air look and graphics, ‘Heart’ has resonated extremely well with our viewers, our advertisers and affiliates,” she says.

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Fox News was the most-watched net in both prime and total day during the week of Oct 12-18. In prime, it

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