By| April 7, 2014
EVP, Marketing & Creative Services
Crown Media Family Networks
McAvoy was instrumental in repositioning Hallmark Channel as “The Heart of TV,” a move that boosted the launch of the network’s first scripted series “Cedar Cove,” which has already been renewed for a second season. “From the tagline to the on-air look and graphics, ‘Heart’ has resonated extremely well with our viewers, our advertisers and affiliates,” she says.