EVP, Marketing & Creative Services
Crown Media Family Networks

McAvoy was instrumental in repositioning Hallmark Channel as “The Heart of TV,” a move that boosted the launch of the network’s first scripted series “Cedar Cove,” which has already been renewed for a second season. “From the tagline to the on-air look and graphics, ‘Heart’ has resonated extremely well with our viewers, our advertisers and affiliates,” she says.

The Daily


Doing Good

Comcast is embarking on an initiative to replace damaged or weathered American flags in the Louisiana communities of Shreveport, Bossier City and Caddo Parish. It’ll begin on June

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