Data is driving much of the media industry’s strategic business models, and with his strong background in data Kim is driving digital strategy and operations at Turner as the company evolves its business across all areas from content development to marketing to ad sales. Among the areas where Kim has drilled down of late are delivering more audience-based campaigns for ad sales, developing better views and profiles for Turner’s consumers, and building scale for addressable
marketing and ad sales campaigns. Look for him to build upon the Turner Data Cloud abilities by expanding social optimization, connecting closer to Time Warner properties and more.

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The Name’s ESPN, Just ESPN

Forget ESPN Flagship, ESPN All Access or ESPN DTC. The name for ESPN’s forthcoming direct-to-consumer offering of its flagship channel is expected to just be called “ESPN.” Sources told CNBC that execs

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