Gibbons and her team created memorable promotional campaigns for the entire slate of FX and FXX original series like “Fargo,” “The Americans,” “American Horror Story,” and “You’re The Worst.” But her marketing responsibilities also extend into the digital media arena, including the FXNOW and Simpsons World apps. Her campaigns have defined the cutting edge FX and FXX brands. But how does Gibbons unwind? “Lots of cheese tends to lower my pulse, quell movement and reduce brain activity,” she quips.

 

What’s the most  important aspect of mentoring?  

To remain part of a colleagues life over the long haul — your advice will change over the course of their career and yours.

 

Best trick for maintaining the personal-professional life balance?  

Giving up all hope of maintaining personal-professional life balance.

 

Best trick for unwinding?  

Lots of cheese tends to lower my pulse, quell movement and reduce brain activity.

The Daily

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TV Using Digital to Feed and Extend the Brand

From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.

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